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Digital & IT services

Digital Marketing & Social Media

Marketing you can measure. Ads, social media and email working toward one goal: more of the right customers.

In-house teamClients worldwideWritten quote up front

Digital & IT · Excel Security Services

Overview

Digital marketing puts your business in front of people who are already looking for what you offer, then keeps you in front of them until they're ready to buy. We run Google, Meta, LinkedIn, TikTok and YouTube campaigns, social media and email, all built around one goal: qualified leads and sales.

Tracking comes first. We set up Google Analytics 4 and Google Tag Manager properly, so you can see which channel and which ad brought in each enquiry, not just clicks and likes.

If you'd rather not run your social media yourself, we can manage it end to end: the content calendar, writing, design, posting and replying to comments and messages. You get a clear report every month.

What's included

What you get.

  • Google AdsSearch, Display, Shopping and Performance Max, with keyword strategy and conversion tracking.
  • Facebook and Instagram adsAudience targeting, creative testing and retargeting.
  • LinkedIn adsLead gen forms and account-based targeting for business-to-business leads.
  • TikTok and YouTube adsShort-form and video campaigns built for each platform.
  • Social media managementContent calendar, copy, design in Canva and Adobe, scheduling and community replies.
  • Email marketingSegmented lists, automated sequences and A/B-tested campaigns in Klaviyo or Mailchimp.
  • Tracking and attributionGA4 and Google Tag Manager set up, so every lead is traced to its source.
  • Monthly reportingA plain-English report on spend, leads and results, with next month's plan.

Tools we use

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsGA4Google Tag ManagerKlaviyoMailchimpCanvaMeta Business Suite

Questions

Common questions.

Is ad spend included in your fee?

No. Your ad budget is paid directly to Google, Meta, LinkedIn or TikTok, and our management fee is separate, so you always see exactly what the platforms charged.

How soon will we see results?

Paid ads usually produce useful data within two to four weeks. SEO and organic social build more slowly, over three to six months. We'll give you an honest timeline up front.

Do you create the ads?

Yes. Static, animated and video ad creative is part of our full-service plans. We test it and replace whatever isn't performing.

Can you take over our existing ad accounts?

Yes. We audit them first and tell you what we'd keep, what we'd change and where money is being wasted.

Do you manage social media accounts?

Yes: planning, writing, design, posting, and replying to comments and messages.

How we work

Four steps, start to finish.

  1. 1

    Audit

    We review your channels, tracking and competitors, then agree on clear goals.

  2. 2

    Set up

    Tracking, audiences, campaigns and creative are built and checked.

  3. 3

    Launch

    Campaigns start on a controlled budget, with an early report so you can see what's working.

  4. 4

    Optimize & scale

    We put more behind what works, cut what doesn't and review it with you every month.

Want us to look after it after launch? Hosting, updates, security, marketing and ongoing improvements are available on a monthly management plan, priced separately from the build.

Related work

Results from real client projects.

A few of the projects our digital team has delivered in this area.

Online education

My Education Online

United Kingdom

+300%Search impressions
+200%Landing page conversions
+100%Qualified leads
“The landing pages, website content, paid ads, and automation worked together far better than before. We received stronger enquiries and spent less time chasing follow-ups by hand.”
Website & landing pagesContentPaid adsDigital marketingEmail automationWorkflow automation+4 more
Visit myeducationonline.co.uk
FlagshipGlobal hospitality

Barceló Hotel Group

180+ hotels in 31 countries

+1,190%Search impressions
+800%Landing page conversions
+400%Qualified leads
“Managing a large hospitality website means every detail matters, from browsing hotels to completing a booking. The work improved our website flow, landing pages, content, search visibility, automation, and conversion journey.”
Website & ecommerceApp developmentLanding pagesContent & blogSocial mediaDigital marketing+5 more
Visit barcelo.com
Calisthenics, HYROX & parkour

Gravity DXB

Dubai, UAE

+230%Search impressions
+200%Landing page conversions
+100%Qualified leads
“The team improved our content, landing page flow, SEO, and trial booking journey. More visitors understood our offer and took action.”
Website & landing pagesContentDigital marketingEmail automationSEOAEO+1 more
Visit gravitydxb.com

Ready to talk about Digital Marketing?

Tell us what you need. We'll set up a short call and send a clear, written proposal.

Call 24/7