Barceló Hotel Group
180+ hotels in 31 countries
“Managing a large hospitality website means every detail matters, from browsing hotels to completing a booking. The work improved our website flow, landing pages, content, search visibility, automation, and conversion journey.”
The challenge and our approach
Challenge. A group running more than 180 hotels in 31 countries, with a complex website, landing pages that underperformed, fragmented SEO and email automation that wasn't converting.
Approach. We treated the whole digital estate as one system: the website rebuilt around the guest journey, landing pages redesigned for conversion, SEO and AEO fixed at scale, and conversion testing at every step of the booking funnel.

