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Our digital work

Real clients. Real results.

Twelve client projects delivered by our digital team across hospitality, ecommerce, health, education and fitness, with the results each one achieved.

100+ projects delivered85+ clients9 countries

Digital & IT · Excel Security Services

Case studies

Browse by industry.

FlagshipGlobal hospitality

Barceló Hotel Group

180+ hotels in 31 countries

+1,190%Search impressions
+800%Landing page conversions
+400%Qualified leads
“Managing a large hospitality website means every detail matters, from browsing hotels to completing a booking. The work improved our website flow, landing pages, content, search visibility, automation, and conversion journey.”
Website & ecommerceApp developmentLanding pagesContent & blogSocial mediaDigital marketing+5 more
The challenge and our approach

Challenge. A group running more than 180 hotels in 31 countries, with a complex website, landing pages that underperformed, fragmented SEO and email automation that wasn't converting.

Approach. We treated the whole digital estate as one system: the website rebuilt around the guest journey, landing pages redesigned for conversion, SEO and AEO fixed at scale, and conversion testing at every step of the booking funnel.

Visit barcelo.com
FlagshipTravel & holidays

Mercury Holidays

United Kingdom

+900%Search impressions
+450%Landing page conversions
+300%Qualified leads
“We wanted customers to move through destinations, travel options, and booking steps with less friction. The improvements to our website, content, SEO, landing pages, and automation created a smoother journey.”
Website & ecommerceApp developmentLanding pagesContent & blogSocial mediaDigital marketing+5 more
The challenge and our approach

Challenge. Customers loved the holidays, but the booking journey got in the way: destination pages weren't converting, search brought the wrong visitors and email sequences were losing qualified leads.

Approach. We mapped the journey from first search to booking confirmation, restructured destination content around what people were looking for, rebuilt the landing pages and email sequences, and fixed every drop-off point.

Visit mercuryholidays.co.uk
FlagshipKitchenware ecommerce

Kitchen Supply Wholesale

United States

+400%Search impressions
+240%Organic clicks
+70%Organic leads
“The biggest improvement was how much easier the store became to browse. Product categories, content, search visibility, and the buying flow all felt more organised.”
Website developmentEcommerceContentDigital marketingSEOAEO+1 more
The challenge and our approach

Challenge. A large catalogue that was hard to browse: flat categories, thin content and a buying flow that made it difficult for business and retail customers to find what they needed.

Approach. A full SEO and content overhaul: categories rebuilt around how buyers search, thin pages replaced with useful content, crawl problems fixed and the checkout streamlined.

Visit kitchensupplywholesale.com
AED & medical ecommerce

Defib Supplies

United Kingdom

+280%Search impressions
+59%Organic clicks
+64%Organic leads
“The improvements to our website, content, ecommerce structure, and marketing helped customers find products faster and buy with more confidence.”
Website developmentEcommerceContent writingDigital marketing
The challenge and our approach

Challenge. Life-saving equipment in a category where trust is everything, on a site with poor structure, thin content and weak search visibility.

Approach. Content rewritten to explain products, compliance and use cases with authority, structural SEO fixes to bring product pages forward, and a simpler path to purchase.

Visit defibsupplies.co.uk
Youth gymnastics

Gymnastika UAE

Dubai & Abu Dhabi, UAE

+330%Search impressions
+280%Landing page conversions
+170%Qualified leads
“Parents needed a clearer way to understand our classes, locations, coaches, and trial sessions. The new website and landing page work made that journey much smoother.”
Website & landing pagesContentDigital marketingEmail automationSEOAEO+1 more
The challenge and our approach

Challenge. Parents couldn't easily find class schedules, locations, coaches or how to book a trial, so enquiries were lost before they ever made contact.

Approach. A website built around the parent journey: location pages, clear schedules, a simple trial booking flow, automated follow-up and SEO for the searches parents make in Dubai and Abu Dhabi.

Visit gymnastikauae.com
Online education

My Education Online

United Kingdom

+300%Search impressions
+200%Landing page conversions
+100%Qualified leads
“The landing pages, website content, paid ads, and automation worked together far better than before. We received stronger enquiries and spent less time chasing follow-ups by hand.”
Website & landing pagesContentPaid adsDigital marketingEmail automationWorkflow automation+4 more
The challenge and our approach

Challenge. A crowded UK market against bigger competitors, with landing pages that weren't converting, ads aimed at the wrong searches and follow-up done by hand.

Approach. A full-funnel rebuild: ads restructured around course searches, a landing page for each subject, automated email follow-up and SEO for the specific questions students and parents ask.

Visit myeducationonline.co.uk
HealthTech, patient queue management

MyMedQ

India

+350%Search impressions
+50%Organic leads
“[The team] turned a complex platform into a clearer digital experience. We are pleased with the stronger visibility and the higher quality of interest we now receive.”
Website design & developmentApp developmentContentDigital marketing
The challenge and our approach

Challenge. A capable patient-queue platform whose website wasn't explaining the product clearly enough for hospital decision-makers to act, with low search visibility.

Approach. Messaging rebuilt around the outcomes it delivers (shorter waits, better patient flow), a clearer website, and SEO for the searches healthcare administrators actually make.

Visit mymedq.in
Healthcare navigation & benefits

Quantum Health

United States

+320%Search impressions
+46%Organic clicks
+44%Organic leads
“The work on our website, content, SEO, and enquiry journey made our offer easier to understand and more direct for visitors. Engagement improved. The digital experience felt more trusted.”
Website design & developmentContentSEOAEOCRODigital marketing
The challenge and our approach

Challenge. An important service that's hard to explain, with content that wasn't earning the trust of HR and benefits decision-makers.

Approach. Messaging rebuilt for HR and benefits teams, a website built to the trust standards healthcare demands, and SEO and AEO around the questions buyers ask when comparing providers.

Visit quantum-health.com
Calisthenics, HYROX & parkour

Gravity DXB

Dubai, UAE

+230%Search impressions
+200%Landing page conversions
+100%Qualified leads
“The team improved our content, landing page flow, SEO, and trial booking journey. More visitors understood our offer and took action.”
Website & landing pagesContentDigital marketingEmail automationSEOAEO+1 more
The challenge and our approach

Challenge. Three training disciplines under one roof, but a website that didn't show the depth of the offer, and trial bookings that weren't converting.

Approach. A landing page for each discipline, a simple trial booking flow, automated follow-up to turn trials into memberships, and SEO for fitness searches in Dubai.

Visit gravitydxb.com
Luxury bespoke tailoring

Santoba Tailors

Dubai, UAE

+350%Search impressions
+150%Landing page conversions
+100%Qualified leads
“The improvements gave us a more polished online presence. Clearer service pages. A stronger enquiry path. Clients now find it easier to understand our offer and reach out with confidence.”
Website & landing pagesContentDigital marketingEmail automationSEOAEO+1 more
The challenge and our approach

Challenge. Exceptional craft, but a dated website, weak service pages and poor local search meant new clients couldn't find them.

Approach. A new website in the visual language of high-end fashion, service pages that explain the process, enquiry-focused landing pages and local SEO for bespoke tailoring searches in Dubai.

Visit santobatailors.ae
Residential roofing

Look Family Exteriors

United States

+280%Search impressions
+57%Search rankings
+20%Organic leads
“Our service pages became clearer. Our local SEO improved. The website started working harder for lead generation. The rise in enquiries showed the strategy was focused on real business results.”
Local SEOContent strategyOn-page SEOTechnical SEO
The challenge and our approach

Challenge. A competitive local market where homeowners compare quickly, with generic service pages and weak local SEO.

Approach. Local SEO for the areas they serve, service pages rewritten for homeowners, technical fixes for crawl problems and on-page work across every service page.

Visit lookfamilyexteriors.net
Luxury holiday decor

Christopher Radko

United States

+57%Search rankings
+34%Organic traffic
+22%Conversion rate
“Our website now sits much closer to the quality of our brand. The team improved the design, product structure, SEO, and Google Merchant setup in a way that made the shopping experience cleaner.”
Website rebrandSEOGoogle Merchant CenterCRO
The challenge and our approach

Challenge. An iconic luxury brand whose online store didn't match its reputation, with poor product discovery and an under-used Google Merchant Center.

Approach. A website rebrand to match the brand, SEO rebuilt around product and category searches, a fully optimized Merchant Center feed and conversion work on the product and checkout pages.

Visit christopherradko.com

Clients

Brands our digital team has worked with.

  • Barceló Hotel Group
  • Mercury Holidays
  • Kitchen Supply Wholesale
  • Defib Supplies
  • Gymnastika UAE
  • My Education Online
  • MyMedQ
  • Quantum Health
  • Gravity DXB
  • Santoba Tailors
  • Look Family Exteriors
  • Christopher Radko
Churchill Bracknell, Head of Digital & IT at Excel Security Services20+ years

Who leads your project

Churchill Bracknell

Head of Digital & IT, Excel Security Services

20+ years' experience

Churchill leads Excel's digital and IT team. He brings more than 20 years of hands-on experience in web and app development, software engineering, cybersecurity and digital marketing, and has delivered projects for clients in nine countries, from a global hotel group to local service businesses.

He has worked alongside researchers from MIT and has received industry awards for his technical work. Every website, app and system our digital team delivers is planned and built under his direction.

Web & app developmentSoftware engineeringCybersecurityAI systemsDigital marketing

How we work

Four steps, start to finish.

  1. 1

    Discover

    A free call to understand your business, your customers and your goals, and what isn't working today.

  2. 2

    Wireframe & quote

    We sketch a wireframe or plan that confirms what we heard, then send a written quote and timeline. Nothing starts until you approve.

  3. 3

    Build

    Once the quote is approved and paid, we build in stages on a private preview link, so you see progress and give feedback as we go.

  4. 4

    Launch & hand over

    We test everything, go live and hand over every file, login and line of code.

Want us to look after it after launch? Hosting, updates, security, marketing and ongoing improvements are available on a monthly management plan, priced separately from the build.

Want results like these?

Tell us what you need. We'll set up a short call and send a clear, written proposal.

Call 24/7